I designed a new logo and business cards for WM Electrical (Flint, Flintshire, North Wales) earlier this month. Nice and simple…
The only item in the brief was that it was to look modern. My kind of brief!
So, I began by creating a very simple motif of a light bulb. The single colour and clean lines certainly hit the brief of being contemporary. I then added the business name in a rounded and clear typeface, again, fitting in with the modern theme.
The original logo was a dusky blue, however, I reversed it out when I designed the business card. I think the use of these logo colours interchangeably is a great basis for a branding identity.
I was provided with WM Electrical’s old business card. It looked extremely dated. I jazzed it up a little and made the design look more fresh and sleek. All of the same information was to appear so I just played around with the formatting and came up with something the client was pleased it. Win!