Who Can Cut It? (WCCI) (Liverpool) is a hair and beauty website with news, views and celebrity styles and where you can get ‘the look’ with their online directory.
Becky, Managing Director, already had her logo designed when she came to me with some queries. There were alterations she would like to have made to it. Fortunately, Becky had the original InDesign files so I was able to edit the logo to make some changes.
Becky hadn’t received any branding guidelines when her logo had initially been designed, so I created a visual branding board for her including the colour reference and fonts to enable her to build upon her brand for future communications, along with written instructions on the use.
In addition to this work, Becky also asked me to design an appointment card, some stickers and social media graphics – some of which are displayed here. These were extremely easy pieces to work on as Becky let me get on with it!
Following these projects, I was asked to design some website graphics which would feature on the home page new section of her (then) newly-launched website. I created some simple but effective designs which kept to branding guidelines with colours and fonts and added a new dimension with the use of a wallpaper-style image. This image was faded to different degrees, providing a differing look for each graphic whilst maintaining the brand style.
I was also asked to design some postcards and a double-sided poster to display at hair salons in order to promote Who Can Cut It? I came up with an era theme for the flyers, with style, beauty and hair of each decade from 1920s to 1970s being the main focus.
Becky then asked for a poster. This was a simple design to advertise WCCI, with Becky providing the copy.
Who Can Cut It? (WCCI) held a stall at trade-only event HairUK in May 2013 and required some postcard flyers which were given to contacts prior to the event. The aim was to showcase WCCI’s service and how it could benefit salon owners if they were to get involved.
I designed an A6 flyer (postcard style) which used the black wallpaper-style image from previous marketing materials to tie all collateral together, building on the recognition of the brand. With the logo placed prominently, some beautiful hair and beauty images and a quote from Coco Chanel; this postcard was attractive and very purposefully targeted WCCI’s customers.
The reverse of the flyer obviously displayed where WCCI’s stand was and the different packages and prices available to salon owners who signed up.