One sure-fire way to increase your customer interaction is through digital marketing and social media.
Think it’s a complete waste of time? Think again!
If planned, executed and reviewed correctly, it’s a cost-effective and highly attainable method to promote your business.
Used in conjunction with advertising, public relations and word-of-mouth within your marketing strategy, digital marketing and social media can become powerful tools in your belt. You are able to communicate by effectively selling your products and services, whilst speaking directly to your customers (prospective and existing) locally (Wirral, Cheshire, Merseyside, North Wales and so on), nationally and even internationally!
Content writing involves blog posts, editorials and e-newsletters (which white space creative design can design, distribute and monitor on your behalf), all of which enable you, to share interesting information, news and events about your business to a more targeted audience, whilst adding your company to online directories increases awareness and also improves your SEO.
It’s easy to integrate your logo and marketing materials into your digital marketing and social media. Publishing graphic design artwork on your blog, Facebook, Twitter and so forth provides a cohesive branding approach – increasingly the likelihood of brand awareness and loyalty.
- content writing of blog posts and editorials
- sourcing and researching interviews, guest blogs and showcases
- design, distribution and monitoring of monthly/quarterly e-newlsetter campaigns (along with setting up and maintaining your contact database)
- adding your business onto reputable online directories
- executing search engine optimisation campaigns to increase your chances of achieving excellent search engine results
- building strategy to integration social media approach
- managing all social media accounts with regular news, updates and images
- executing campaigns, competitions and giveaways
- monitoring statistics and insights
Here’s some information about the most popular social media platforms:[toggle type=”white” title=”Facebook “]
is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch. I like Facebook because it’s so simple to use, however, the business page reach is slowly narrowing so this platform is best used in conjunction with other social media accounts.[/toggle] [toggle type=”white” title=”Twitter”]
is a free social networking microblogging service that allows registered members to broadcast short posts. Easy to use and reaching many, Twitter is a great way to communicate with customers, competitors and businesses in your local area. A quick comment on someone’s tweet can instantly get you a follow – another person who receives the information you put out.[/toggle] [toggle type=”white” title=”Instagram”]
is a free online program and social network that enables users to take, edit and share photos with other users via Instagram’s own platform, email and social media sites including Twitter and Facebook. I have to say, Instagram is my favourite social media channel. Fill your feed with interesting and engaging images and people will flock to follow your account![/toggle] [toggle type=”white” title=”Pinterest”]
offers a visual discovery, collection, sharing and storage tool. Users create and share the collections of visual bookmarks (boards). Boards are created through a user selecting an item, page, website, etc and pinning it to an existing or newly created board. Pinterest works well if you have a very visual business – it allows you to integrate your own products with those of others, making it more authentic.[toggle type=”white” title=”LinkedIn”]
is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.[/toggle] [toggle type=”white” title=”YouTube”]
is a free video-hosting website that allows members to store and serve video content. The site allows users to upload, view, and share videos to display a wide variety of user-generated and corporate media video. Available content includes video clips, TV clips, music videos and other content such as video blogging, short original videos and educational videos.[/toggle]
white space creative design can help with your marketing basics, planning, research, delivery, strategies, measurement, tools and channels. On a monthly retainer, I can look after all of your digital marketing and social media accounts in order to widen brand awareness, increase customer engagement and even improve your search engine optimisation.