Sarah from Sarah Olsen Virtual Personal Assistant (VPA) is a ridiculously organised, multi-tasking, PA service-providing ninja! She offers Executive Personal Assistance, Specialist PA Services and Lifestyle Management to clients across the UK and even abroad. She’s international! If you’d like to get in touch with Sarah for more information – or to become a new client! – please visit her ‘Contact’ page by clicking here.
Sarah requested a brand new look to her existing website. Whilst the content was all present in her site, the formatting, layout and page structure were definitely in need of assistance!
I sent Sarah demos of three completely different website themes and she selected one straight away. All three were clean, clear and professional. This makes the look really easy on the eye.
The logo colour was a mid-purple which worked extremely well as an accent colour but was a little too bright to be used heavily throughout. Therefore, I selected a complementary deeper purple which is more appealing and works really well with Sarah’s corporate colour as the main highlight and integrated the lighter purple as appropriate.
Sarah’s new ‘Home’ page begins with a welcome message and below this sits her three main service area titles and brief overview. Under here is an ‘About’ section with a short description, her photo and social media links – and a ‘read more’ which directs users to the ‘About Me’ page – where there is more information about Sarah. Client logos and a rotating testimonials carousel are displayed beneath, along with three recent blog titles and excerpts. Then comes the ‘Contact’ element, which features Sarah’s contact details and Google Map.
I designed Sarah’s footer to be quite comprehensive – it highlights important information which is shown on each page. The left side displays as site map and recent posts; the centre features contact information and a newsletter sign up box*; the right side holds a contact form and social media links.
*I also integrated Sarah’s MailChimp newsletter account with her website so whenever someone subscribes to receive a newsletter on the website sign-up, their entry appears on her MailChimp account database…easy peasy!
Onto the internal pages! The ‘About Me’ page sits under ‘About’ and its content was – and will continue to be! – tweaked in coming weeks and months (as with all other content) in order to step up the search engine optimisation campaign. Sarah’s photo is included here to give a more personal feel, along with a sign up form to her newsletter and a contact button which links to her ‘Contact’ page.
Also under ‘About’ is ‘Client Reviews’ – which holds block quotes of testimonials and ‘Business Objective’ – which contains Sarah’s vision for her business.
The ‘Services’ main heading on the navigation bar holds the three main service areas of Sarah’s virtual personal assistant business, along with a contact button, again linking to the ‘Contact’ page.
All internal pages display a right-hand sidebar which neatly contains a search box, services links and Twitter feed. This is to provide the user with more information whilst reading these pages but also ‘pads out’ the page for it to look a little more attractive. Practical and pretty!
The ‘Rates’ page comes along next! I’ve used accordians here to separate the information. This content could look a little dull and dry, so I thought I would spruce it up a little by using information separators. The final accordian holds a contact form, which includes tickboxes for new clients to email Sarah to book a free consultation.
Sarah’s news posts are displayed within the ‘Blog’ page, displaying titles and content, along with linked categories and tags. I connected Sarah’s posts with her social media accounts so any posts she would like to auto-publish can be publicised on Facebook, Twitter, LinkedIn and Google+ at the touch of a button!
I think the ‘Contact’ page is my favourite! I’ve separated the page into two columns. The left showcases Sarah’s contact details and a contact form with captcha and the right side displays a Google map, social media links and a tabbed box with three testimonials.
Sarah is going to gather some images together for a slider (which will sit just below the navigation bar and above the welcome message on the ‘Home’ page) and some page banners which will most likely feature on the ‘Services’ sub-pages. I can’t wait to see what the site will look like once I integrate these images.
What’s wonderful about this website is that Sarah would like to develop the site further. She has plans for other pages, features and functions. Both of us can’t wait to get started!!
In addition to Sarah’s brochure website, I also tweaked her logo, designed a business card and an email signature.