Four companies across Wirral and Liverpool are joining forces in order to create a series of networking events as from September 2014. The group will be called ‘Quay Business Forum’. Pam (Marketing Manager at Priory Partnership, Birkenhead, Wirral) was co-ordinating the arrangements for the seminars.
The brief was to design a logo, which would feature in all communication between the four member businesses and delegates, including a presentation folder – which I was also asked to design! The logo was to be clean, contemporary and professional – with a watery theme, due to the location of the founding member companies.
I created three logo concepts (which three colour schemes for each) and the group was unanimous with their selected design – hooray! Unusually, there was no development work to be done with the logo; all consulted members were pleased with it as it was presented.
The selected design uses an anchor as an emblem for the logo, which symbolises the maritime history of the area. It sits tidily on top of the forum name and leads the eye down to the other elements of the design. Continuing the water theme, the colour choices are all muted shades of blue, ranging from light to dark.
The sole typeface used is bold, clean and clear, which is in perfect keeping with the overall fresh and contemporary look of the logo. This design will resize easily and would look great on printed materials, along with any online channels including websites and social media.
I also provided a set of branding guidelines which covered a logo description, placement and exclusion zone as well as colour palettes and preferred typefaces.
The next step in the project was to design the presentation folders. Pam asked the printers to email over a net of the folder – and I am so grateful that they were kind enough to do so because I would have struggled otherwise!
I created two designs for the folders, both along the same theme. The colours are all blues, gentle and tonal, which exude class and professionalism. The chosen design used wavy lines to represent the water and the graphic can be used to integrate within other documents such as letters and presentations.
This was one of my favourite projects ever to be fortunate enough to work on – I loved incorporating a little of our local area’s maritime history into the logo concepts, which will be seen by lots of companies across the region!