I was asked to create artwork for an internal multi-purpose greeting card for the Executive Management Team at Magenta Living (Birkenhead, Wirral) to send to members of staff on special occasions.
The brief was simple; stick to the magenta and charcoal colours and use a fairly uncomplicated concept.
All of the marketing collateral I have designed for Magenta has integrated the use of circles to build upon the branding (the logo uses curved lines so I wanted to develop this idea into all communications) and this card was no different! I provided a number of designs (as shown) for my contact to select from and the first image was chosen.
I sent the artwork to the printers and requested an A6 finished size card at 350gsm – they came out perfectly!
Wirral Partnership Homes (Birkenhead, Wirral) rebranded and as from 8 July 2013 was known as Magenta Living; based in a new location in Hamilton Street.
I was asked to create four pieces of artwork and the chosen design was to be embedded within an email to send out to all contacts to inform them of the change of name and address. The only brief was to be in keeping with the new logo and branding – and, therefore, was to incorporate the new logo, the colour magenta and a tone of message in keeping with the message. I used a clear typeface for the majority of the content, with a friendly, handwriting-style font to highlight the move.
The designs are shown here and was subsequently been printed to produce posters and leaflets to communicate with tenants and residents of Wirral.
Later in the year (2013), I was asked to design a range of leaflets to inform tenants of new changes to Welfare Reform.
All of the content was provided to me (phew!) so all I had to do was create a basic layout for all A5 leaflets to follow. I wanted the leaflets to read easily so the main text was Arial in size 12pt for RNIB and a clear, accessible and friendly typeface for the each title.
I used circles throughout all leaflets – to encompass logos on the first page, to ‘house’ (ha!) the main question word within the leaflet and also running down the length of the page.
The colours for each of the leaflet were different and carried throughout each; to highlight the topic in the range of marketing materials. I also created graphics, where appropriate, to describe in picture format what the text was communicating.
Here’s a selection of the front pages…