Working with Brookdale Printing, I was asked to design some ice cream tub stickers from Archer’s Ice Cream (Heswall, Wirral).
I was asked to recreate the existing sticker artwork – which I did – but I also designed a whole new look! I thought a retro feel would work really well with the parlour.
To do so, I had to redo the original logo but I reversed it out so the typefaces were pure white. Behind this I placed four starburst textured backgrounds, corresponding with the colour of each of the four flavours.
I wanted to make sure the name of the flavours were clear (in amongst all of the information which was to be included!) so I pulled them out using a really fun, informal typeface and placed each onto a ribbon, which was outlined in white to pop against the coloured backgrounds.
The owners of Archer’s were really pleased with the new look stickers – so much so that they’ll be in touch when they are looking to
rebrand later on in the year!